Selfless. Heroic. Humble. Kind. These are not words one would use to describe Marvel’s newest (anti) hero, Deadpool.

Foul-mouthed. Raunchy. Sarcastic. Twisted. Total savage.

Yeah, that’s better.

To give you the short and narrow, Deadpool is a Marvel character that exists primarily in the X-Men universe, so it’s fitting his movie will be made by the studio in charge of next summer’s X-Men Apocalypse.

Wade Wilson, a smart-ass soldier turned mercenary, is diagnosed with cancer and turns to a government-funded super soldier program that promises to give him regenerative capabilities — a similar program to what our favorite Hugh Jackman character went through.

The result? Cancer is gone, as well as most of his sanity and good looks. According to TJ Miller’s (aka Erlich in Silicon Valley) character Weasel, he looks like “an avocado had sex with an older avocado.”

So why should you be excited? In the comics, Deadpool is known for his exceptionally irreverent commentary and extremely dark humor, with a borderline insane disregard for horrific injury or heinous acts he commits. Put short, he’s not a Saturday morning cartoon. (Did I mention he has guns and samurai swords, unlike that weenie Bruce Wayne?)

Deadpool’s also known for breaking the “fourth wall.” For those who aren’t theatrically enlightened, that means he speaks directly to the audience a lot; either bitching about his situation, making a smartass comment or addressing how ridiculous the superhero trope is by making fun of all his predecessors — including the X-Men.

This movie has long been the pet project of one of the few Canadians you know by name: Ryan Reynolds. Many would argue it’s the role he was born to play (it sure as hell wasn’t Green Lantern) because of his smart-ass nature and quick wit.

But after years of lobbying, refining, and even creating CG test footage, Reynolds and director Tim Miller finally managed to bring “The Merc with the Mouth” to life. Seriously, watch that test footage if you want an idea how batshit insane this movie will be.

Ryan Reynolds has completely embodied the character, making it hard to tell where the Vancouver-born actor ends and Deadpool begins.

You may be asking yourself: Didn’t Ryan Reynolds already play a horribly botched Deadpool in that completely unnecessary X-Men Origins: Wolverine movie?

A) Yes.

B) Shut up we’re pretending that didn’t happen.

The best part?

In the interest of staying true to the comic and character, this movie promises to be a HARD ‘R’ rating, something Marvel has yet to come close to with its parent company Disney overseeing the whole creative process. Even Reynolds admitted he expects the studio to tell them they’ve gone too far, but they’ve stayed hands off to this point. 

Creative freedom, baby. 

Toss in some vintage DMX and you’ve got the makings of a masterpiece. Do I smell an Oscar? Probably not, but let’s be real— if Leo hasn’t gotten his own little tiny man yet, there’s still time.

As cool as the movie is, it’s the promotional campaign you should be following. A Chimichanga-loving nutjob, Reynolds has been the center of an immense viral campaign that’s drummed up an incredible web response.

The antics have included, but are not limited to:

Beating Up Mario Lopez (“fuck you Slater”)

Trick-or-Treating With X-Men Children

Taking A Dump

Mom Jokes

Dick Jokes

Home Alone References

Christmas Cards

Plus a full set of Emojis.

The current pulse of the campaign, called The 12 Days of Deadpool, promises to release a new element of the movie every day until Christmas, culminating with the second and final trailer. This is a hype machine at work folks, and damn does it work well. Hell, even when the servers overloaded they used the opportunity to crack a joke

Deadpool hits theaters February 12th, and will go on record as “the worst Valentine’s Day ever” by your girlfriend. Oh, and it will be in IMAX because size really does matter.

Do yourself a favor and check out the awesomely awful “Red Band” trailer below, and follow #12DaysOfDeadpool on the interwebs to see what crazy shit pops up next.