Things take time.

Building a company takes time. Finding your passion takes time. And saying goodbye takes time.

A couple of months ago, we decided to shut down

When we started the website (originally known as – Peter, Chas and myself were barely out of college.

We had no idea what we were doing.

I borrowed $39 from my parents so we could buy a WordPress theme. We made our first logo on Microsoft Word. And when we got home from our full-time jobs, we worked on the blogs. 

For the first couple years, our marketing budget was less than your grocery bill.

Eventually, however, the long nights and short fuses paid off. We were blessed to meet a smart and caring investor that was as passionate about journalism as we were. And before we knew it, our crazy blog was a media startup in River North. 

We brought on Brian Lendino full-time, an immediate staple of our operation. We got to work with incredibly talented people like Joe, Will, Liz, Eric, Cameron, Carlyn, both Tims, Brian Cicero, and Original Six Media.  

We shot our server twice. 

We got hacked once.

And over the course of four years, we saw our stories featured on NBC News, ABC World News, CBS News, Drudge Report, Bleacher Report, and countless others.

I won’t expand on the hardships we faced as an underdog in the modern media industry. I won’t rant about how monetizing honest journalism is one of the most significant problems facing our democracy today. And most of all, I won’t use my experiences to tell you what to do. 

In fact, do whatever the hell you want. 

If you want to write, write. If you want to travel, travel. And if you want to start a company, ask your doctor which anxiety medication is right for you. 

Whatever you do, just remember nobody is going to do it for you. 

On a final note, I would like to thank our readers. You are the true reason we were able to build something beautiful over the last four years, and my gratitude for that can never be expressed through words. 

You are the change you want to see in the world. 


– Keegan