Serial entrepreneur Mark Cuban explains a very common error of social media, and what his company is doing about it.

Remember back when the big concern about online privacy was mainly browser cookies? The digital profiles generated by social media accounts and text messaging will one day “put Minority Report to shame,” according to Cuban.

“People are starting to realize that our privacy is disintegrating,” he told

The Shark Tank host and Dallas Mavericks owner cites a list of concerns. Specifically, he pointed to the permanence of status updates, tweets, and other social media-based posts.

In the future, these digital profiles will provide more information on a person’s proclivities than just about any other current source of Big Data aggregation available. So you’d better start thinking about how to clean up your posts, he says.

He’s is working on two projects–called Cyber Dust and Xpire–to help users do just that.

What’s even more interesting is that during the debate over net neutrality debate, Cuban actually admitted that he opposed it. Here’s what he had to say in an interview with The Blaze:

“What it comes down to is, the net has worked,” Cuban said. “We’re not in an industry where the technology has become stagnant and there’s no more enhancements so we need regulation to try to make things happen. We’re not there. And so as long as the technology is allowed to advance, we’re OK.”

Yesterday, the LA Times tore apart Cuban for his thoughts on healthcare.

So, maybe Mark Cuban doesn’t have to comment on everything. But his comments on social media and privacy are worth a double take.

(Featured photo courtesy of Brian Solis)