It’s not easy marketing paid television to the Millennial demographic. That said, HBO’s Silicon Valley found a way to infiltrate the system through a company called Twitch.
This Wednesday, April 8th – the pilot episode of Silicon Valley will stream on the billion-dollar business that’s centered around broadcasting video-gamers in action. The ground-breaking arrangement marks the first time a TV network has broadcast a show on Twitch, and it certainly won’t be the last.
The Silicon Valley cast members will start the night with a live chat on some couch where they’ll be answering questions from the crowd and talking shop in the realm of gaming. Following the chat, Twitch will stream the first episode live as well as some exclusive clips from Season 2 only Twitch users will see.
With close to 100 million monthly active users, Twitch was a virtual no-brainer for HBO vice president of digital and social media Sabrina Caluori.
[quote_box_center]”We were initially impressed by the scale of Twitch as a platform. As we began working with them, we discovered that there’s real quality engagement in addition to huge reach — it’s rare to find both.”[/quote_box_center]
The new model of monetization created by Twitch revolves around the active chat room running alongside the stream. As viewers subscribe and spend time on the site, they have the ability to leave donations to avoid ads and get noticed by broadcasters.
Silicon Valley and Twitch creates a recipe for immediate success and an insurmountable revenue stream with long term value written all over it.
You can catch the ‘Silicon Valley’ cast at Twitch on April 8 at 12 p.m. PT at twitch.tv/twitch.