Keeping up with the news is a lot like watching a new TV show.

If you stay caught up and watch it everyday, you have something to talk about over the water cooler the next morning. But if you fall behind, you won’t have anything newsy to talk about and nobody will like you.

Ok, maybe people will like you. But you look a lot better when you stay informed, and have some idea of what’s going on in the crazy world we live in.

Luckily, newsy aficionados Carly Zakin and Danielle Weisberg have come up with an easy way to get caught up on the news, without having to choose between an hour of CNN or an hour of “Game of Thrones.” 

With theSkimm, your days will become empowered by the news in a hassle-free manner.

“Whether you’re running around with the kids all morning or you’re going from meeting to meeting, some people don’t have time to look at the newspaper or…read it from cover to cover.” – Danielle Weisberg

Essentially, theSkimm is a sharp, well-written newsletter that you’ll get emailed every morning around 6 am. You can skim on your commute, skim at your desk, or hell, you can even skim on the toilet.

Each daily email will take you no longer than ten-minutes to read (hopefully we’re not offending anybody’s literary skills with that estimation).

The co-creators Carly Zakin and Danielle Weisberg have already made it their busy schedule to deliver the news short and sweet, so you can stay informed and live your busy life. They break down big news stories into bite-sized pieces, and often give you a little background context so you’re up to speed.

Each news story in theSkimm daily email is broken up in a structure kind of like this:

  • The Story
  • How’d We Get Here?
  • What’s Been Happening?
  • I’ve been hearing something about…
  • The Skimm…

They keep it simple while also keeping things entertaining. And most importantly, they keep it truly unbiased – which is something most news sources (that may or may not rhyme with ‘Box News’) struggle with.

theSkimm is made simple, but it’s not missing anything.

After all, these girls know their shit. After meeting in college while studying abroad in Rome, they went on to become producers at NBC. They live and breathe the news, so they stay informed and know exactly what to include in theSkimm.

While their demographic started as young, educated females, it’s expanded to much more. theSkimm has absolutely exploded – crossing demographics, genders and ages across the board (as it should). It is something literally everyone can and should use to stay updated.

Not to mention, you’ll probably finish reading it before you’re done brewing your precious little Keurig.

Whether you crave news like we do or just simply want to stay informed with the world around you, sign up for theSkimm.

It may or may not be the best advice we’ve ever given you.

(In-content photo courtesy of u-la-la)