What does the term “hip hop” mean to you?
Before continuing, I want you to really let that resonate for a moment. What comes to mind? How does it make you feel? Anything.
If you fancy yourself a fan of the genre, I’m assuming you’re thinking about the way hip hop can consume your emotions; about how it itself is an emotional genre.
It’s that moment when the beat hits and your head reacts by bobbing up and down. We’re so familiar with. That’s hip hop.
More specifically, that’s Maryland-born rapper, Logic.
Freshly removed from his debut album, Under Pressure, Logic’s sophomore project, The Incredible True Story, is introduced with booming drums reminiscent of Kanye’s “Amazing,” and gives the feels of a score from the opening credits of a major motion picture.
Logic is known for this type of intro. I liken him to a 90s rapper stuck in a modern age. His quick flow, delivery, and wordplay on the microphone is a refreshing reminder of the origins of rap. With some outstanding production to boot, he’s successfully meshed 90s East coast flow with modern day production.
On The Incredible True Story it’s not farfetched to say that Logic may really be rapping in the wrong era. In no way is that a bad thing, just an observation.
With the major decline in album sales throughout the years, it seemed as if the art of the musical journey might never return to form. iTunes began selling songs for $0.99, illegal downloading services changed the way we consume music, and the entire industry had changed before we even knew what hit us.
However, with artists such as Logic injecting hip hop with this nostalgic feeling of rapping with a purpose, the resurrection of this lost form of consumption may very well be on the come up.
Tracks such as “Fade Away” and “Upgrade” emphasize that, emphatically claiming that this new generation of hip hop lovers will remember Logic’s name, and that he is constantly upgrading and improving his musical capacity.
On TITS (it’s OK to laugh like a middle schooler), it can feel as if Logic gets a tad repetitive in his lyrical delivery and rhyme scheme. Though, there are so many cuts on this album that fire on all cylinders while showing off his true range of musical talents.
Channeling his inner A Tribe Called Quest and Nas on songs like Innermission, Logic shows why he really might be that 90s rapper trapped in the late 2000s.
In an age when lyricism seems to be the least sexy aspect of mainstream rap, it’s comforting to hear Logic stand firmly engrained into his storytelling on tracks like The Incredible True Story, Innermission, City of Stars and more. From top to bottom, Logic treats every beat like a rap battle against the wicked ways of his lifelong adversity.
So, has this 25-year-old Maryland product emerged as one of the best artists in the game? Or is he still just another misfit, albeit talented, individual trying to find his footing in a genre so dominated by the superficial.
Honestly, you’re going to have to listen to The Incredible True Story to determine.