SoundCloud sits at a crossroads in 2015.

The on-demand streaming music service is currently combatting a vicious legal battle over copyright infringement while simultaneously battling¬†the world’s largest music corporations over debated vernacular.¬†

Here’s the problem.

SoundCloud progressed as a way for up and coming artists and particularly DJs to find a niche following. The ambiguity of copyright law in terms of non-profit remixing has evolved into a detrimental nightmare for the future of the entire music industry.

Not just EDM. Everybody.

In the beginning, devotees latched on to the music service’s unlimited creative freedom.

Fresh songs, creative remixes, mashups and mixes that weren’t available anywhere else combined with a community of eager commenters made SoundCloud the go-to streaming service for independent, unsigned musicians.

DJs used SoundCloud to debut their latest original tracks and mixes quicker and more accessible than any other service on the internet.

But due to SoundCloud’s new, harsher restrictions on copyright infringement, users are finding their content blocked by the administration.

Oh, dear me. SoundCloud needs to get one thing straight: when it comes to product market fit, the consumer is king. In this particular situation, while rare, the consumer happens to also be the product.

Those same devoted users (musicians and listeners) that helped SoundCloud grow are now being chastised for it.

So how is SoundCloud capable of crawling such a limitless abundance of daily uploaded content?

They can’t. Crawling that much data takes far too much CPU power, not to mention the dent it puts in your budget. So what did SoundCloud do?

They cut the process out entirely; flagging content based on the track title and only the track title.

Instead of spending money on keeping musicians protected from false copyright claims, SoundCloud turned its back on their unique fan base in order to appease the major music labels and save a few bucks.

Those same music labels have begun to abuse their right to remove songs from SoundCloud’s free service.

The world’s biggest music publisher, Sony/ATV, has already removed many of its artists from the service as well as suspending accounts of artists believed to be in violation of copyright laws.

Wait a minute. Why does Sony get to decide if unauthorized sampling of music for the sole purpose of remixing is deemed a violation of SoundCloud’s policies?

Because SoundCloud is Sony’s bitch.

They have no choice but to kiss ass in an effort to stay relevant in an ever-evolving technological landscape.

The uphill battle for SoundCloud isn’t going anywhere. The legal gray area is growing by the second, casting a shadow on consumers and creating a media shit storm in the process.

At the end of the day, it wasn’t the music that made SoundCloud so successful. It was the community.

SoundCloud has lost its spirit.

And to get it back, they’re going to need to rediscover a moral compass.