At first glance, this seems wildly underwhelming and for good reason.
Coldplay hasn’t been fully relevant in a solid three years and their mild-paced, synth-pop rock is better suited for the pregame concert series than it is for the halftime show.
That’s on the surface.
Peel back the layers and you realize virtually 50 different ways you could go with a Coldplay-headlined Super Bowl halftime show. Off the bat, remember that halftime shows aren’t just one act. They almost always rely on collaboration to provide the best entertainment.
Last year’s Super Bowl was headlined by Katy Perry but included surprise performances by Missy Elliot and Lenny Kravitz. It was Bruno Mars and the Red Hot Chili Peppers the year before that. Beyonce with a surprise pop-up by her old group Destiny’s Child, and so on and so forth.
It’s a more than reasonable expectation that Coldplay will offer the same surprise performances worthy of making Twitter go off its rockers.
But who? Rob Moynihan made this connection.
The Super Bowl halftime show is always about collaborations. @coldplay's studio friends include Jay Z, Beyonce, Rihanna. Stop complaining.
— Rob Moynihan (@robmoynihan) December 3, 2015
These are awfully big names, especially the first two. Beyonce’s already done a Super Bowl halftime show while Jay-Z wasn’t even considered when the big game came to New York last year. Why wouldn’t he make a guest appearance in San Francisco with Coldplay?
And for the record I would be all for a Rihanna-Coldplay collaboration.
My dark horse is Kanye West and here’s why. Arguably Coldplay’s most successful collaborative effort was with Kanye West on his hit track “Homecoming” off 2007’s Graduation. Like Jay-Z, Kanye isn’t really the second fiddle type. However, he has an album set to drop sometime between now and the Super Bowl, or at least we hope.
Playing a track off of the highly anticipated Swish could be enough to get him on stage. And if there’s one event that even Kanye isn’t too cool for, it’s the goddamn Super Bowl.
We won’t know the full range of Coldplay’s plan until February 7th in San Francisco but for now, we can speculate until the fat bitch sings.